最近，我所住的地區開了很多家飲料店，其中一家品牌就是我之前到北投時，讚不絕口的北投紅茶，說實話，北投紅茶的最大優點，就是價錢便宜，最便宜的飲料只要台幣二十元，不像很多知名網紅飲料店，主打特殊的口味、繽紛的飲料色彩或是漂亮的打卡點，在這樣萬物皆漲的年代，便宜才是王道啊！
阿月紅茶冰也是在中部的一中商圈附近闖出名號的飲料店，它的主要客群是學生們，所以價錢也是便宜，紅茶人人會做，但是巧妙各有不同，它只用了兩種單純的原料，阿薩姆紅茶與台糖二砂，卻牢牢地抓住顧客們的味蕾，讓人們一喝成主顧。
這次我來逛夜市，還是點杯熟悉的紅茶冰作為起手式，一看，價錢已經漲到台幣三十元了，哇！這段期間，漲價真的漲很兇，真是個萬物齊漲的年代，阿月的紅茶還是我熟悉的味道，讓我想到另一個話題，縮水式通脹，就是商品的容量或重量減少，但售價維持不變，等於變相漲價，商家類似縮水式通脹的操作手法，雖然可以暫時的欺騙消費者，但是，最終還是會被發現，我情願店家明刀明槍的漲價，我身為一名消費者，保留選擇的權利，假如店家的商品真的物超所值，想或會消費的消費者，還是會消費的。
逛了一圈一中夜市，我其實不確定夜市的小吃攤的商品價錢是否有像阿月紅茶冰一樣調漲，但是，人潮還是那麼洶湧，是不是只逛不買，這點我還真看不出來，就像我說的，便宜才是王道，只要商品品質佳、售價又便宜，有個強大的商品力，企業就會持續成長。
Recently, a lot of new drink shops have popped up in my neighborhood, and one of them happens to be Beitou Black Tea, a brand I couldn’t stop praising when I visited Beitou before. Honestly, the biggest selling point of Beitou Black Tea is its price—some drinks start at just 20 TWD. Unlike those famous Instagram-worthy tea shops that focus on unique flavors, colorful drinks, or pretty photo spots, this place wins on being affordable. In times like these, where everything’s getting more expensive, cheap prices are king!
Another popular tea shop is Ayue Iced Black Tea, which made its name around the Yizhong shopping district in the central region. Its main customers are students, so the prices are also very wallet-friendly. Making black tea is simple, but every shop has its own twist. Ayue uses just two basic ingredients—Assam black tea and Taiwan’s No. 2 sugar—yet it manages to hook its customers and keep them coming back for more.
This time, I decided to grab a familiar iced black tea to start my night market stroll. But wow, I noticed the price has gone up to 30 TWD! Prices have really been rising fast lately. Still, Ayue’s black tea tastes just as good as I remember. It got me thinking about another topic: shrinkflation. That’s when the size or weight of a product decreases, but the price stays the same—it’s like a sneaky way of raising prices. Honestly, I’d rather shops just be upfront about price increases. As a consumer, I want the right to choose. If a product is really worth it, people who want it will still buy it.
Walking around Yizhong Night Market, I couldn’t tell if food stall prices had gone up like Ayue’s tea, but the crowds were as packed as ever. Are people just browsing without buying? I couldn’t say. But like I mentioned, cheap prices are the real deal. As long as the quality is good and the prices stay low, strong products will always keep a business growing.
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