I imagine that people generally appreciate a reward they've worked really hard for. I know lots of people like to think that everyone these days is lazy and spoiled, but I genuinely think the majority of folk are good, hardworking people.
I'm currently studying for a cybersecurity certification and it is absolutely kicking me in the back. It's brutal, and while I might not even get it on my first attempt (it's a super intense exam) I know I'll eventually get it and it's going to be absolutely amazing because I have learnt so much and poured so many hours into it already. It's going to be an amazing achievement.