The Olympics have kind of lost their shine for me over the years. I will likely still watch, but the greedy acts of the Olympic committee overshadow a lot is the achievements for me.
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I tune all of that nonsense out and focus on the sports only. :)
If you apply the same rule to any of the major US sports, it is all about the franchise, the merchandise, the money rolling in - not the sport.
Yeah, that didn't used to be the case with college athletics, but I think it is changing now. We were watching some of the track trials the other day.