THE SUCCESS STORY OF ALIKO DANGOTE

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INTRODUCTION:

Every country has some noblemen and noblewomen who raised from very poor background into prominence. Aliko Dangote is one of these noblemen in Nigerian history. He is counted as number in the African rich people. Even, mentioned among the rich people worldwide. I will navigate into this man's history, investigating thoroughly to see what we can emulate from him.

BIRTH DATE AND PARENTS:

Aliko Dangote was born on April 10th, 1957 into a lineage of wealthy and business inclined family. He was raised specifically by his grandfather,

Aliko Dangote was exposed to the strategies of their family business from a very young age, that cultivated a deep interest of entrepreneurship in him.

The family business actually started with his great grand father, Alhassan Dantata, who was also born into a family of prosperous traders in Nigeria. Alhassan Dantata, lost his father at a very young age, he was even sold into slavery during the Kano civil war, Alhassan determined that he will never to be a loser in life.

Alhassan's travelled from a poorest orphan to a successful businessman is a miracle.

After his freedom from slavery, he relentlessly worked for survival, he traded internationally on groundnuts as demanded by his European customers.

Aliko learnt this family business from his grandpa who studied at the foot of his own father.

EDUCATION:

Aliko Dangote studied at the Sheikh Ali Kumasi Madrasa, later continued at Capital High School in Kano. But in 1978, he graduated from the Government College, Birnin Kudu. He had his bachelor's degree in business studies and administration from Al-Azhar University in Cairo.

Aliko's education at Al-Azhar University, Cairo helped to blend his business skills, and prepared him for future challenges.

CAREER AND BUSINESS CONCEPT:

The story of Aliko Dangote as African richest person is a reality. He is a multi-billionaire. He a strategic thinker with the spirit of entrepreneurship.
He believes and practice reinvestment of his profits for more gain. He doesn't believe and practice luxury, as a show of his affluence.

Unlike some African business people who prefer to bank their fortunes in cash, for Aliko, it is investment continuity. Thereby expanding and improving his businesses.

ACHIEVEMENTS:

Aliko's successful story started with a loan of $2,500, he used as a startup capital for his rice and sugar business. His business skill rapidly turned the venture into a maximum profitable investment, it helped him to return the loan within three months. Since then he has added pasta, salt, flour, even petroleum to boost his business. He is the only person who owns a private refinery company in Nigeria and Africa.

MIGRATING FROM MARKETING TO MANUFACTURING

He was into marketing initially, representing many manufacturing companies. He was into importations, wholesales, and a middleman between producers and retailers, but now he is a producer. He produces salt, sugar, cement and refines petroleum crude oil.
This shift was boosted when he awarded a certificate to run a cement factory.

#CONCLUSION:
Aliko Dangote's story from a family that experienced hardship to becoming African multi-billionaire is not only inspiring but emulative.

It takes into seriousness the importance of hardworking, strategic thinking, and willingness to reinvestment.

Aliko's story is a strategic beacon of hope for everyone in Africa, showing the landmark that determination and smart strategies, result to success within your reach.

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