It's targeted to help newbies or small
accounts grow, but 'experienced' users can also take part in the gamification part by gifting some of your assets. For example when you collect enough Bee drops, you will get a Hive Hub. You can use that to claim a Honey Pot (delegation) for yourself, or if you think another user on the Apis Hive program is worthy of your support, you can gift the Hive Hub to them and let them claim the Honey Pot.