As in ehn... Trying to get quality food is not affordable. But even if you can afford it, how easy is it to get? The market is filled with mass produce and they're all alike. Getting something different will basically be a tug of war!
Sometimes we do find it, but it's also not easy to trust the origin. The other day I bought an apple, it was so beautiful it looked like it had been molded, perfect. But fruits are not naturally physically perfect... The option we have? Maybe growing our own food? Almost unfeasible, we're in the hands of this industrialization and the food it offers us.