I think genuine Greek yogurt tastes pretty awful. But it is good substitute for Ranch or sour cream and that is why I use it. I will mix it with fruit and oats sometimes as well but that is just to fill my belly... i never crave it.

If I am going to suffer though something that I don't really like the taste of because of the nutritional elements of it, I will become really angry if someone duped me and filled up that space with sugars and other chemicals. I will never forgive this brand.