The atomic typo sounds as serious as it is! Lol. So true about the dumbing-down. Add the dwindling attention spans and authors could probably get away with just about anything. That breaks my heart to hear about typos in the NYTimes!! I don't really follow any major media outlets these days—there are so few that I trust after the pandemic. You should read that UCDavis study—they list the companies who pass and fail. Some brands of avocado oil are still authentic, but only a handful. The common denominator seems to be the ones who've been bought out by the huge mega corps are all cheating the sytem.