I just tried Crumbl a few months ago for the first time and really enjoyed it. They are sweet though! I think they got their start on Shark Tank didn't they?
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It's possible they did. I know a lot of local small businesses have started to pop up and while they might not have the same technology in their stores, the end results have been dang good. I'd almost rather support them than Crumbl. In fact, we have a place close to us called Heidi's Darn Good Cookies. Take my word, they are!