What goes up must come down, and what falls down must jump up. That's the theme for this week.
As you can see, every metric went down except for two. Engagement rate went up this past week by 119 percent. Up to 5.8 percent, which is a pretty stellar engagement rate. I don't think I've seen it that high. The other metric that didn't go down was replies, and it remained steady at 9.
Impressions fell a full 63 percent, which I find a bit surprising considering the amount of posting I did. It goes to show that quantity doesn't mean eyeballs on your content.
Other metrics that fell this week include:
- Profile visits dropped 50 percent
- New followers slid 31 percent
- Likes lowered 42 percent
- Reposts slumped 23 percent
- Video views shaved off 35 percent
- Media views splintered 24 percent
That's not a travesty, but it is notable. Now, how about impressions and engagements?
Impressions and Engagements
Looking at the chart, I figure the run-up to Memorial Day is what caused the slump this week. A good cross-section of my audience was likely busy with celebratory activities. Maybe they were off work and not monitoring their X accounts. Maybe they were busy with family activities or just taking a social media break. Whatever the case, my 1.3 thousand impressions reached the peak on Wednesday, May 22. After that, impressions didn't get over 200 per day on any day from Thursday through today.
My posts saw 259 organic impressions on the highest day of the week. The day prior, they saw 228 impressions. The day after, posts saw 156 impressions. Counter to what one would expect, the weekend fell into a slump.
Despite the drop in impressions over the weekend, the best day for engagement was Sunday, May 26. On that day, I saw an engagement rate of 10.3 percent. The next best day, with an engagement rate of 8.3 percent, was Thursday, May 23. What this says is that, while impressions fell over the week, X users who stuck around were fully engaged with my posts.
On Saturday, May 25—my birthday—engagement rate was 6.1 percent. Every other day of the week, engagement rate was below the weekly average of 5.4 percent.
Even still, the lowest engagement rate for the week was 2.6 percent, which is somewhere near where I normally see it.
Link clicks this week weren't an award-winning statistic, but on par with what I'm normally used to seeing.
May 22 was a big day for link clicks with 3, 75 percent of the week's total.
Retweets averaged one per day, but there were 3 days where this stat hit 2. Likes averaged 3 per day and peaked at 6 on May 23. Two days saw 4 likes. Replies averaged 1 per day and peaked on May 23 with 5. It seems that May 23 was a good day for engagement.
And now for my favorite part of the report.
Top Posts
The top post for impressions this week saw 58. Nos. 2 and 3 saw 25 and 22, respectively.
Looking at engagement rate, three posts had outstanding numbers, but none of them were in the top 3 for impressions.
- A short post about a trip to Harper's Ferry, West Virginia, published on May 25, had a 20 percent engagement rate
- Also published on May 25, a post highlighting more than 100 Web3 social media platforms had a 20 percent engagement rate
- With an 18.8 percent engagement rate, a post published on Friday, May 24 about being interviewed on the radio took the third spot
Raw engagements tell a different story.
The highest for the week was 7. Published on May 22, an announcement on my location for selling books that day achieved the highest number.
The post on Harper's Ferry, the one with the highest engagement rate for the week, had the second highest number of raw engagements with 4.
Tied with 3 engagements each, the above-mentioned post on 100+ Web3 social media platforms and the post with the 18.8 percent engagement rate tied for third in that metric.
It was an interesting week in terms of which posts performed the best and not at all what I expected. I published some unique posts this week, posts that would not normally be published, and it resulted in some pretty nice engagement. The big winner for posts was the Harper's Ferry post, with images, because it took first place in one category and second in another. Now I'm off to learn more about growing my X account, which now has 421 followers after picking up 9 this week.
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