They posted about it a while back. It means that people who are not logged in see some ads and it will raise a little money towards running the site. We can just turn them off.
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All is good, I have found a way of turning them off but now I am wondering, how effective this experiment has been??? Will it raise enough for the PeakD guys to run their servers?
The Leo people experimented with ads too. I don't know if either has published numbers on the income.