I've been doing it for almost a decade now. Though I was always more inspired by film stock and cinema. I need to upgrade the camera at the moment, and I'm really looking at something like the FX30 (FX3 if some things pick up a bit faster). I wouldn't choose APS-C for photography but for video it's not much different to the sensors Hollywood uses at S35.
studio portraits
My mightmare.
I carry about multiple lenses when I'm outside but each lens is different somehow. And it's very useful if I do shoot video. Either vintage glass or a focal length and totally different type of bokeh. I've been wanting to use my prime 85mm 1.8 more lately now that the artificial lights turn on a bit earlier with the shorter daylight hours.